I connect knowledge with meaning. I believe that NOTHING is more important and practical than knowledge about human nature. People or brands – we all need the same UNDERSTANDING OF HUMAN NATURE. You cannot create epic technology if you don’t truly and deeply understand how the human mind works. You cannot grow and change if you don’t understand yourself and others around you.
I am obsessively practical – so I’m an advocate of unlocking human knowledge first, when creating technology, services and brands…