Insights are like Bacteria.
You need a microscope to see it.
If you can see it with the naked eye – it’s not bacteria. The same with insights.
Examples: Mothers love their children. Kids get dirty fast. Guilty pleasure tastes the best.
All BULLSHIT not INSIGHTS.
INSIGHTS – WHY DO WE EVEN NEED THEM?
As the owner of a research agency, it’s my job to find insights. As a strategist, it’s my job to work on them. Then Creatives are hired to make sure that they are using them to build brands and drive sales. Insights connects us all: brand, research, creative departments, strategists and of course – consumers. If we get them wrong – not even the best creative in the world will save us.
INSIGHTS ABOUT INSIGHTS is a workshop that gives you the right set of tools and the knowledge to uncover real, surprising and true insights.
There is a one-day and two-day workshop.
In our one-day workshop, you will learn how to use the microscope and gain a basic knowledge of how to distinguish the “good bacteria”.
In our two-day workshop, you can move from a high school biology student to a lab professor by improving your level of knowledge. You will even practice using your new skills on real-world problems and gain even more tools and knowledge.