Insights are like Bacteria.
You need a microscope to see it.
If you can see it with the naked eye – it’s not bacteria. The same with insights.
If just any eye can see it, it’s far too obvious to be a great insight.
Examples: Mothers love their children. Kids get dirty fast. Guilty pleasure tastes the best.
All BULLSHIT not INSIGHTS.
Insights are much more surprising.
They are deeply hidden and can only be seen by those taught to look.
INSIGHTS – WHY DO WE EVEN NEED THEM?
As the owner of a research agency, it’s my job to find insights. As a strategist, it’s my job to work on them. Then Creatives are hired to make sure that they are using them to build brands and drive sales. Insights connects us all: brand, research, creative departments, strategists and of course – consumers. If we get them wrong – not even the best creative in the world will save us.
INSIGHTS ABOUT INSIGHTS is a workshop that gives you the right set of tools and the knowledge to uncover real, surprising and true insights.
There is a one-day and two-day workshop.
In our one-day workshop, you will learn how to use the microscope and gain a basic knowledge of how to distinguish the “good bacteria”.
In our two-day workshop, you can move from a high school biology student to a lab professor by improving your level of knowledge. You will even practice using your new skills on real-world problems and gain even more tools and knowledge.
