There is no such segment – “People in Covid”.

Reading Time: 5 minutes Radical, sudden changes in the way we function socially and professionally, immersion in a sense of uncertainty, additional unexpected duties for parents – all this has caused quite a lot of mental turbulence.
The media and brands have created one segment of people for themselves: ‘living in covid’. But it’s far from the truth that everyone has the same needs or fears. Just like before and after Covid: PEOPLE ARE DIFFERENT.

What should brands do during Covid-19 crisis?

Reading Time: < 1 minute Julia Izmalkowa – talks from a perspective of a psychologist, strategist and a researcher.

Fergus O’Hare – as a global creative director and former creative director of Facebook comments on strategy, tactics and creativity.

What is your life purpose?

Reading Time: < 1 minute I cannot change everything, but some things I can. I want to change the way we all talk on social media to be more true about humans.

Do you care about OPINIONS of others?

Reading Time: < 1 minute The best functioning humans are the ones who are resistant to others opinions. It doesn’t mean they don’t hear them, but …THEY FILTER THEM, through reality, facts, their own values.

F**k trends!

Reading Time: 9 minutes If Kevin Kelly, the founder of WIRED magazine and one of the most prominent futurists, says THE FUTURE IS UNPREDICTABLE, then I believe him. I don’t believe in trends. In fashion, in technology, in marketing

We all do marketing

Reading Time: 5 minutes City marketing becomes increasingly popular. There are more and more discussions on this subject. Being the head of IZMAŁKOWA, I was asked many times to comment on such campaigns. And I don’t like  TO DO

If you dream about MBA – go to the jungle.

Reading Time: 4 minutes Trekking in a jungle in the middle of Indonesia. For an urban princess like me it’s quite a challenge. At first I didn’t want to do it at all, because I’m not up for stuff

#1 rule to be effectively persuasive

Reading Time: 3 minutes Pulau Weh – one of the most beautiful islands I have ever been in my life. A green and blue paradise with whole lot of apes and fabulous diving. After an hour of beautiful sights

Recycling bullshit

Reading Time: 6 minutes I’m tired of ecology being used for the sake of someone’s business and profit. Everyone talks of transparency and then… they display a board with a text like that: “If you care for the planet

9 reasons why I love Adidas.

Reading Time: 8 minutes I love brands. To me, they are modern art. I have carried out countless studies that massively contribute to the success of many major brands by changing their positioning or promotional strategy.