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There is no such segment – “People in Covid”.
Reading Time: 5 minutes Radical, sudden changes in the way we function socially and professionally, immersion in a sense of uncertainty, additional unexpected duties for parents – all this has caused quite a lot of mental turbulence.
The media and brands have created one segment of people for themselves: ‘living in covid’. But it’s far from the truth that everyone has the same needs or fears. Just like before and after Covid: PEOPLE ARE DIFFERENT.