KNOWLEDGE + SKILLS + PRACTICE
PSYCHOLOGY IN BUSINESS AND MARKETING
Pure science and research data — not pop psychology and marketing theories.
Psychology is like mathematics — laws and patterns drive both. It’s a science that’s based on years of research and thousands of experiments.
Depending on the goals and clients needs – Julia chooses the psychological methods that are necessary to move a business or organisation forward. Science is illustrated with data from IZMALKOWA research and cases from her experiences as a strategist.
CREATIVE DINNER
A workshop where ideas are created ready to go.
A one day Workshop that combines Strategy + Creativity to deliver the most wanted baby — big ideas and execution. Designed to take the brain into alpha activity to foster creative thinking and problem solving. As great as research is — it’s just fertiliser to make great strategy and great creative. It is just a trampoline — to move a company forward by creating ideas that work.
PSYCHOLOGY OF LIES – INSIGHTS ABOUT INSIGHT
Bullshit insights are not insights — they’re just bullshit. They kill brands, sales and creativity.
Based on 15 years of work as a psychologist, researcher and a strategist, Julia teaches the tools needed to look for insights, and also how to distinguish insights from alternative insight (like “Moms will do absolutely anything for their kids”).
Depending on the length of training – Julia opens up the IZMALKOWA insight toolbox and trains people how to use it — clients leave with a new skill not just knowledge.
PSYCHOLOGY IN BUSINESS
AND MARKETING
Pure science and research data — not pop psychology and marketing theories.
Psychology is like mathematics — laws and patterns drive both. It’s a science that’s based on years of research and
thousands of experiments.
Depending on the goals and clients needs – Julia chooses the psychological methods that are necessary to move a business
or organisation forward. Science is illustrated with data from IZMALKOWA research and cases from her experiences
as a strategist
Highly customized and practical.
PRESENTED AT THE BIGGEST FESTIVALS AND CONFERENCES ALL OVER THE WORLD:
CLIENTS WHO ORDERED THESE WORKSHOPS:
CREATIVE DINNER
A workshop where ideas are created ready to go.
A one day Workshop that combines Strategy + Creativity to deliver the most wanted baby — big ideas and execution.
Designed to take the brain into alpha activity to foster creative thinking and problem solving. As great as research is —
it’s just fertiliser to make great strategy and great creative. It is just a trampoline — to move a company forward by creating
ideas that work.
The event is to take place in a thematic form (to be agreed), over a delightful dinner in an extraordinary and non-traditional
place — a great environment for solving Client problems, tackling objectives set in advance and come up with
solutions.
Usually used by clients — to move forward FAST and effectively, in the most innovative and glorious way possible.
Suitable to tackle every problem or issue — from marketing, through business finishing on HR, or products problems.
WORKED FOR THE GREAT TEAMS OF:
PSYCHOLOGY OF LIES – INSIGHTS ABOUT INSIGHTS
Bullshit insights are not insights — they’re just bullshit. They kill brands, sales and creativity.
Based on 15 years of work as a psychologist, researcher and a strategist, Julia teaches the tools needed to look for insights,
and also how to distinguish insights from alternative insight (like “Moms will do absolutely anything for their
kids”).
Depending on the length of training – Julia opens up the IZMALKOWA insight toolbox and trains people how to use it —
clients leave with a new skill not just knowledge.
Very often connected with STRATEGY PLUS CREATIVITY workshops — when clients want to leave with solutions ready
to execute.
PRESENTED AT THE BIGGEST FESTIVALS AND CONFERENCES ALL OVER THE WORLD:
HUMAN LIE DETECTORS TRAINED BY JULIA:
PSYCHOLOGY IN BUSINESS
AND MARKETING
Pure science and research data — not pop psychology and marketing theories.
Psychology is like mathematics — laws and patterns drive both. It’s a science that’s based on years of research and
thousands of experiments.
Depending on the goals and clients needs – Julia chooses the psychological methods that are necessary to move a business
or organisation forward. Science is illustrated with data from IZMALKOWA research and cases from her experiences
as a strategist
Highly customized and practical.
PRESENTED AT THE BIGGEST FESTIVALS AND CONFERENCES ALL OVER THE WORLD:
CLIENTS WHO ORDERED THESE WORKSHOPS:
CREATIVE DINNER
A workshop where ideas are created ready to go.
A one day Workshop that combines Strategy + Creativity to deliver the most wanted baby — big ideas and execution.
Designed to take the brain into alpha activity to foster creative thinking and problem solving. As great as research is —
it’s just fertiliser to make great strategy and great creative. It is just a trampoline — to move a company forward by creating
ideas that work.
The event is to take place in a thematic form (to be agreed), over a delightful dinner in an extraordinary and non-traditional
place — a great environment for solving Client problems, tackling objectives set in advance and come up with
solutions.
Usually used by clients — to move forward FAST and effectively, in the most innovative and glorious way possible.
Suitable to tackle every problem or issue — from marketing, through business finishing on HR, or products problems.
WORKED FOR THE GREAT TEAMS OF:
PSYCHOLOGY OF LIES – INSIGHTS ABOUT INSIGHTS
Bullshit insights are not insights — they’re just bullshit. They kill brands, sales and creativity.
Based on 15 years of work as a psychologist, researcher and a strategist, Julia teaches the tools needed to look for insights,
and also how to distinguish insights from alternative insight (like “Moms will do absolutely anything for their
kids”).
Depending on the length of training – Julia opens up the IZMALKOWA insight toolbox and trains people how to use it —
clients leave with a new skill not just knowledge.
Very often connected with STRATEGY PLUS CREATIVITY workshops — when clients want to leave with solutions ready
to execute.
PRESENTED AT THE BIGGEST FESTIVALS AND CONFERENCES ALL OVER THE WORLD:
HUMAN LIE DETECTORS TRAINED BY JULIA:
PSYCHOLOGY IN BUSINESS
AND MARKETING
Pure science and research data — not pop psychology and marketing theories.
Psychology is like mathematics — laws and patterns drive both. It’s a science that’s based on years of research and
thousands of experiments.
Depending on the goals and clients needs – Julia chooses the psychological methods that are necessary to move a business
or organisation forward. Science is illustrated with data from IZMALKOWA research and cases from her experiences
as a strategist
Highly customized and practical.
PRESENTED AT THE BIGGEST FESTIVALS AND CONFERENCES ALL OVER THE WORLD:
CLIENTS WHO ORDERED THESE WORKSHOPS:
CREATIVE DINNER
A workshop where ideas are created ready to go.
A one day Workshop that combines Strategy + Creativity to deliver the most wanted baby — big ideas and execution.
Designed to take the brain into alpha activity to foster creative thinking and problem solving. As great as research is —
it’s just fertiliser to make great strategy and great creative. It is just a trampoline — to move a company forward by creating
ideas that work.
The event is to take place in a thematic form (to be agreed), over a delightful dinner in an extraordinary and non-traditional
place — a great environment for solving Client problems, tackling objectives set in advance and come up with
solutions.
Usually used by clients — to move forward FAST and effectively, in the most innovative and glorious way possible.
Suitable to tackle every problem or issue — from marketing, through business finishing on HR, or products problems.
WORKED FOR THE GREAT TEAMS OF:
PSYCHOLOGY OF LIES – INSIGHTS ABOUT INSIGHTS
Bullshit insights are not insights — they’re just bullshit. They kill brands, sales and creativity.
Based on 15 years of work as a psychologist, researcher and a strategist, Julia teaches the tools needed to look for insights,
and also how to distinguish insights from alternative insight (like “Moms will do absolutely anything for their
kids”).
Depending on the length of training – Julia opens up the IZMALKOWA insight toolbox and trains people how to use it —
clients leave with a new skill not just knowledge.
Very often connected with STRATEGY PLUS CREATIVITY workshops — when clients want to leave with solutions ready
to execute.
PRESENTED AT THE BIGGEST FESTIVALS AND CONFERENCES ALL OVER THE WORLD:
HUMAN LIE DETECTORS TRAINED BY JULIA:
USING ETHNOGRAPHIC TECHNICS IN AN ORGANIZATION
Workshop dedicated to training employees in using Ethnographic technics so they can deliver ideas and insights on an every day basis.
Not only saves money and time — but highly increases loyalty and engagement of employees. Highly interactive and fun.
USING GENDER DIFFERENCES IN MARKETING
Workshop about gender differences that goes beyond the stereotype and cliché of pink and blue.
IZMALKOWA data is transformed into a set of very useful information, not only explaining psychological and decision making difference between genders — but teaching how to apply it practically.
HUMAN ORIENTED PROBLEM SOLVING
Workshop that is dedicated to learning how to creatively solve business and marketing in a frame of humans needs and motivations, rather that with marketing and sales only in mind.
Can be general or based on solving specific clients issues within an organization.
EFFECTIVE SALES
Gender differences in marketing
Sales are a combination of art and a good knowledge of psychology. Designed to increase this knowledge, to teaching it in a practical manner, and to eliminate storytelling that often stands on a way of effective sales.
PSYCHOLOGIST & EXPERT IN THE PSYCHOLOGY OF LIES.
BUSINESS
WOMAN
OF THE YEAR
CEO AND FOUNDER OF EUROPE’S NO.1 ETHNOGRAPHIC RESEARCH AGENCY
PERFORMED
