Reading Time: < 1 minute

I AM JULIA IZMALKOWA

I connect knowledge with meaning. I believe that NOTHING is more important and practical than knowledge about human nature. People or brands – we all need the same UNDERSTANDING OF HUMAN NATURE. You cannot create epic technology if you don’t truly and deeply understand how the human mind works. You cannot grow and change if you don’t understand yourself and others around you.
I am obsessively practical – so I’m an advocate of unlocking human knowledge first, when creating technology, service and brands…

BOOKS

Recipe for Cannes. Because nobody goes at Cannes alone.

Reading Time: 3 minutes I did it. I had workshop at Cannes Lions Festival. I didn’t have big brand or big corporation behind me, but I did have people with big trust in me. I am grateful, because it takes a village… to put somebody on a stage Cannes.

PSYCHO LIFE

#metoo

Reading Time: 11 minutes I would like to share a real story about a friend, let’s call her Fiona. With more freckles on her body than stars in the

PSYCHO BUSINESS

F**k trends!

Reading Time: 9 minutes If Kevin Kelly, the founder of WIRED magazine and one of the most prominent futurists, says THE FUTURE IS UNPREDICTABLE, then I believe him. I

I love truth. I love understanding.
I love breaking rules.
I love making things work better.
I love happy and self fulfilled people.
I love making world better place – even if it is
one centimetre at time.

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