I AM JULIA IZMALKOWA
I connect knowledge with meaning. I believe that NOTHING is more important and practical than knowledge about human nature. People or brands – we all need the same UNDERSTANDING OF HUMAN NATURE. You cannot create epic technology if you don’t truly and deeply understand how the human mind works. You cannot grow and change if you don’t understand yourself and others around you.
I am obsessively practical – so I’m an advocate of unlocking human knowledge first, when creating technology, services and brands…
There is no such segment – “People in Covid”.
Reading Time: 5 minutesRadical, sudden changes in the way we function socially and professionally, immersion in a sense of uncertainty, additional unexpected duties for parents – all this has caused quite a lot of mental turbulence.
The media and brands have created one segment of people for themselves: ‘living in covid’. But it’s far from the truth that everyone has the same needs or fears. Just like before and after Covid: PEOPLE ARE DIFFERENT.
What should brands do during Covid-19 crisis?
Reading Time: < 1 minuteJulia Izmalkowa – talks from a perspective of a psychologist, strategist and a researcher.
Fergus O’Hare – as a global creative director and former creative director of Facebook comments on strategy, tactics and creativity.
The 10 books I give people I love (or love very much)
Reading Time: 5 minutesI hate borrowing books. So Here is a list of the 10 most popular ones – the ones that I give people I love, like or respect (or all of above).
How to survive Valentine’s day?
Reading Time: 2 minutesWe see things through our lenses and we are not able to understand how the world looks from the perspective of a person who has different mindset or different context.
I love truth. I love understanding.
I love breaking rules.
I love making things work better.
I love happy and self fulfilled people.
I love making the world a better place – even if it is
one centimeter at time.
How to give the best gifts according to psychologists
Reading Time: 8 minutesThe golden rule is: MINDFULNESS, MINDFULNESS, MINDFULNESS. No mindfulness = no good gifts. Mindfulness is like roaring as loud as a lion: YOU ARE IMPORTANT TO ME – what you want and what you need is my bible.
365 days of our new life
Reading Time: 3 minutesThe only way to survive this journey with the mini human is to relax, enjoy the present moment and surrender to what the future holds. Knowledge helps. Experience as well. However, the thought that OUR CHILD is not OUR property helped us the most.
What do you need your child for?
Reading Time: 2 minutesA child shouldn’t be the one to pass you a glass of water or to keep you company and support you financially when you get old.
Baby boys need more attention
Reading Time: 2 minutesThe human male is, on most measures, more vulnerable than the female. Part of the explanation is the biological fragility of the male fetus by the time a boy is born he is on average developmentally some weeks behind his sister…
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