fuck trends

F**k trends!

Reading Time: 9 minutes If Kevin Kelly, the founder of WIRED magazine and one of the most prominent futurists, says THE FUTURE IS UNPREDICTABLE, then I believe him. I don’t believe in trends. In fashion, in technology, in marketing

We all do marketing

Reading Time: 5 minutes City marketing becomes increasingly popular. There are more and more discussions on this subject. Being the head of IZMAŁKOWA, I was asked many times to comment on such campaigns. And I don’t like  TO DO

Recycling bullshit

Reading Time: 6 minutes I’m tired of ecology being used for the sake of someone’s business and profit. Everyone talks of transparency and then… they display a board with a text like that: “If you care for the planet