CLIENTS

KNOWLEDGE + EXPERIENCE + MOTIVATION + SHOW

JULIA CONNECTS SCIENCE WITH DATA IN A WAY THAT YOU WILL NOT FIND ANYWHERE ELSE, ESPECIALLY ON GOOGLE, – 15 YEARS OF IZMALKOWA RESEARCH DATA. KNOWLEDGE THAT IS PRESENTED IN PRACTICAL, MOTIVATIONAL AND HIGHLY ENTERTAINING WAY.

BESTSELLERS

EVERYBODY LIES, not just advertising

PRESENTED OVER 40 TIMES IN OVER 20 COUNTRIES

We all lie. That is the truth. To mistake lies for truth — can be both painful and pleasant in private life, but is it dangerous and costly in business. If you want to be effective and successful in business — you have to become aware OF basic science rules OF the psychology of lies and truth

LOVE MONDAYS

PRESENTED IN OVER 8 COUNTRIES

To archive great success in business — you cannot hire people who just do their job — you have to hire people who are obsessively in love in what they do. Hire people who love Mondays so much, that they would work even if they won trillions in a lottery.

FUCK TRENDS

PRESENTED OVER 20 TIMES IN 15 COUNTRIES

Future forecasting has been proven to be completely useless. Big data has shown that economic, financial and social predictions are as accurate as flipping a coin. The best minds in the world, including Nobel Prize winners in microeconomics have tried to forecast trends, but have failed again and again. So, why do we still crave trends so much?

EVERYBODY LIES, NOT JUST ADVERTISING.

We all lie. That is the truth. To mistake lies for truth — can be both painful and pleasant in private life, but is it dangerous
and costly in business. If you want to be effective and successful in business — you have to become aware OF basic
science rules OF the psychology of lies and truth.

Julia presents the basic psychology of lies and answers question likes: How do we know when somebody is a liar? How
can we know that people are lying online? How can we protect ourselves from lying? As a researcher and psychologist,
she teaches how to detect lies and how to make people tell you the truth. So, never again will you trust lies disguised by
the truth. Because your business is only as good as the truth you know.

All examples are adjusted to workshop objectives. Available also as 1-2 day workshops.

PRESENTED AT THE BIGGEST FESTIVALS AND CONFERENCES ALL OVER THE WORLD:

LOVE MONDAYS

Presented in over 8 countries.

To archive great success in business — you cannot hire people who just do their job — you have to hire people who are
obsessively in love in what they do. Hire people who love Mondays so much, that they would work even if they won trillions
in a lottery.

“Love Mondays” is not about cliché slogans like, “find your passion and make money from it” — it is a set of truths –
proved by science that help you arrange your life, so work becomes a joy not an obligation.

Favourite speech of employees and HR departments, as it stresses the importance of finding love in, and for your work.
Soon available as a book: Love Mondays – Mantras of Travelling CEO

PRESENTED AT:

FUCK TRENDS

Presented over 20 times in 15 countries.

Future forecasting has been proven to be completely useless. Big data has shown that economic, financial and social
predictions are as accurate as flipping a coin. The best minds in the world, including Nobel Prize winners in microeconomics
have tried to forecast trends, but have failed again and again. So, why do we still crave trends so much? Because
we want to feel safe and feel like we doing something NOW to protect any FUTURE disasters.

Trends offer people a good nights sleep — they feel that they are in control of the future. Trends give people focus —
because they know on what to fix and where to go next. Trends give people a false sense of security and control because
they mistake REALITY for trends. If somebody calls something ‘a trend’ — it’s already passé.

Creativity or business isn’t about being safe. So, fuck trends and learn 3-7 psychology tactics to help you to predict the
future instead.

Speech is highly customized to the company and audience — to make it not only motivational but also very practical.
Available also as a 1-2 ways workshop or training.

PRESENTED AT THE BIGGEST FESTIVALS AND CONFERENCES ALL OVER THE WORLD:

OTHER POPULAR SPEECHES FROM JULIA

AN INSIGHT ABOUT INSIGHTS

Most companies would be more effective if they gave their adverting budgets to the poor and asked them to pray for them.

Big data clearly shows that the most effective communication has one thing in common: AN INSIGHT. If we know that insights are important — how come 95% of communication continues to be as bland as food without spices.

What are we doing wrong that we cannot find REAL INSIGHTS?

WE NEED MORE PSYCHOS IN BUSINESS

If creativity is connecting the dots, then the big question is: what helps us find the connection? Some think it’s ‘BIG DATA’. I never heard of any Creative or Marketing Director attribute their Gold Lion or Effie to BIG DATA. I also never heard them complaining about not having enough data.

However, I have heard many Creatives complain about low-quality briefs with too much senseless data. Because data doesn’t bring understanding — knowledge does.

WHAT CAN WE LEARN FROM BOXERS

Some people use boxing just for stress relief, which is like buying a Ferrari just to do your shopping at Tesco.

I have trained with and interviewed World Champion Boxers, I have used psychobiography technics to analyse the best boxers of the 20th and 21st centuries to understand rules that led them to winning and come up with 21 winning rules that champions use.

WHY MEN ARE STILL FROM MARS AND WOMEN ARE STILL FROM VENUS?

Gender differences in marketing

THERE ARE NO TARGET GROUPS: But this is how we still do it now: Products for men — make them the same as female products, but black. Products for women – pink and pretty.

In this talk Julia points out on some basic sources of the problems responsible for stereotyping and bad communication between genders.

PSYCHOLOGIST & EXPERT IN THE PSYCHOLOGY OF LIES.

BUSINESS

WOMAN

OF THE YEAR

CEO AND FOUNDER OF EUROPE’S NO.1 ETHNOGRAPHIC RESEARCH AGENCY

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