consumer is the king

F**k trends!

Reading Time: 9 minutes If Kevin Kelly, the founder of WIRED magazine and one of the most prominent futurists, says THE FUTURE IS UNPREDICTABLE, then I believe him. I don’t believe in trends. In fashion, in technology, in marketing

We all do marketing

Reading Time: 5 minutes City marketing becomes increasingly popular. There are more and more discussions on this subject. Being the head of IZMAŁKOWA, I was asked many times to comment on such campaigns. And I don’t like  TO DO

9 reasons why I love Adidas.

Reading Time: 8 minutes I love brands. To me, they are modern art. I have carried out countless studies that massively contribute to the success of many major brands by changing their positioning or promotional strategy.

Love – nothing tests it better than crisis

Reading Time: 6 minutes I believe in problems. It’s not that I like them, but I believe in them and appreciate them. Some less than others, but in general I think that often they are gifts.

Discount state of mind, Indonesia

Reading Time: 3 minutes Sometimes when traveling I feel like during business meetings in Warsaw. With clients we discuss how to break out with an attribute other than price, because the consumers are most anxious about things being as

Apple and apple – “almost” makes a difference

Reading Time: < 1 minute The seller gives me two iPhones, and I, the biggest MacFan… don’t know which one’s which. To which the vendor replies: “of course you don’t know, they come from the same factory… So which one for you?”