F**k trends!
Reading Time: 9 minutes If Kevin Kelly, the founder of WIRED magazine and one of the most prominent futurists, says THE FUTURE IS UNPREDICTABLE, then I believe him. I don’t believe in trends. In fashion, in technology, in marketing
consumer is the king
We all do marketing
Reading Time: 5 minutes City marketing becomes increasingly popular. There are more and more discussions on this subject. Being the head of IZMAŁKOWA, I was asked many times to comment on such campaigns. And I don’t like TO DO
9 reasons why I love Adidas.
Reading Time: 8 minutes I love brands. To me, they are modern art. I have carried out countless studies that massively contribute to the success of many major brands by changing their positioning or promotional strategy.
Why everyone should try flying with Ryanair and United Airlines at least once
Reading Time: 10 minutes Love and hate are very strong words. And I’m a very strong person. I love flying. I love travelling. But I hate some airlines and some airports.
Love – nothing tests it better than crisis
Reading Time: 6 minutes I believe in problems. It’s not that I like them, but I believe in them and appreciate them. Some less than others, but in general I think that often they are gifts.
My two obsessions – brands and people. Which will win?
Reading Time: 5 minutes Cannes Festival was one of the few moments in my life where I was 80% happy with the presentations shown (for comparison: traditionally it is 0-20%). I don’t know how they do it, but everyone
Discount state of mind, Indonesia
Reading Time: 3 minutes Sometimes when traveling I feel like during business meetings in Warsaw. With clients we discuss how to break out with an attribute other than price, because the consumers are most anxious about things being as
Apple and apple – “almost” makes a difference
Reading Time: < 1 minute The seller gives me two iPhones, and I, the biggest MacFan… don’t know which one’s which. To which the vendor replies: “of course you don’t know, they come from the same factory… So which one for you?”