brand chat

F**k trends!

Reading Time: 9 minutes If Kevin Kelly, the founder of WIRED magazine and one of the most prominent futurists, says THE FUTURE IS UNPREDICTABLE, then I believe him. I don’t believe in trends. In fashion, in technology, in marketing

If you dream about MBA – go to the jungle.

Reading Time: 4 minutes Trekking in a jungle in the middle of Indonesia. For an urban princess like me it’s quite a challenge. At first I didn’t want to do it at all, because I’m not up for stuff

Recycling bullshit

Reading Time: 6 minutes I’m tired of ecology being used for the sake of someone’s business and profit. Everyone talks of transparency and then… they display a board with a text like that: “If you care for the planet

9 reasons why I love Adidas.

Reading Time: 8 minutes I love brands. To me, they are modern art. I have carried out countless studies that massively contribute to the success of many major brands by changing their positioning or promotional strategy.

Place DOES matter

Reading Time: 4 minutes In every Buddhist book you’d read that the place has nothing to do with happiness, and that it makes no difference whether you are up in Himalayas, or in Mokotow. All you need is to

Discount state of mind, Indonesia

Reading Time: 3 minutes Sometimes when traveling I feel like during business meetings in Warsaw. With clients we discuss how to break out with an attribute other than price, because the consumers are most anxious about things being as

Apple and apple – “almost” makes a difference

Reading Time: < 1 minute The seller gives me two iPhones, and I, the biggest MacFan… don’t know which one’s which. To which the vendor replies: “of course you don’t know, they come from the same factory… So which one for you?”