F**k trends!
Reading Time: 9 minutes If Kevin Kelly, the founder of WIRED magazine and one of the most prominent futurists, says THE FUTURE IS UNPREDICTABLE, then I believe him. I don’t believe in trends. In fashion, in technology, in marketing
brand chat
If you dream about MBA – go to the jungle.
Reading Time: 4 minutes Trekking in a jungle in the middle of Indonesia. For an urban princess like me it’s quite a challenge. At first I didn’t want to do it at all, because I’m not up for stuff
Recycling bullshit
Reading Time: 6 minutes I’m tired of ecology being used for the sake of someone’s business and profit. Everyone talks of transparency and then… they display a board with a text like that: “If you care for the planet
9 reasons why I love Adidas.
Reading Time: 8 minutes I love brands. To me, they are modern art. I have carried out countless studies that massively contribute to the success of many major brands by changing their positioning or promotional strategy.
Why everyone should try flying with Ryanair and United Airlines at least once
Reading Time: 10 minutes Love and hate are very strong words. And I’m a very strong person. I love flying. I love travelling. But I hate some airlines and some airports.
What other people think about you is not of your business
Reading Time: 2 minutes (Read with a pinch of salt…) – I know completely nothing about what you do, but apparently you achieved a great success. – No way! I just do well what I do. It’s not really
My two obsessions – brands and people. Which will win?
Reading Time: 5 minutes Cannes Festival was one of the few moments in my life where I was 80% happy with the presentations shown (for comparison: traditionally it is 0-20%). I don’t know how they do it, but everyone
Place DOES matter
Reading Time: 4 minutes In every Buddhist book you’d read that the place has nothing to do with happiness, and that it makes no difference whether you are up in Himalayas, or in Mokotow. All you need is to
Discount state of mind, Indonesia
Reading Time: 3 minutes Sometimes when traveling I feel like during business meetings in Warsaw. With clients we discuss how to break out with an attribute other than price, because the consumers are most anxious about things being as
Apple and apple – “almost” makes a difference
Reading Time: < 1 minute The seller gives me two iPhones, and I, the biggest MacFan… don’t know which one’s which. To which the vendor replies: “of course you don’t know, they come from the same factory… So which one for you?”