What should brands do during Covid-19 crisis?

August 2, 2020

< 1 min reading

PSYCHO BUSINESS

Quick summary:

Julia Izmalkowa – talks from a perspective of a psychologist, strategist and a researcher. Fergus O’Hare – as a global creative director and former creative director of Facebook comments on strategy, tactics and creativity.

Reading Time: < 1 minute

I have a feeling that there is a one-page instruction – just like in Ikea:

“What brands should do during Covid-19”.

The instruction is very simple. Very precise. And… there is no space for invention.

If you don’t follow every step – a chair will not be a chair, a couch will not be a couch and you will be left with a room full of things that were supposed to be a chair and a couch.

It feels like all brands decided to be like soldiers – to follow every step of Covid-19 – a’la Ikea instruction.

There is no understanding of psychology.

There is no understanding of human minds.

There is no understanding of what role brands play in life of consumers.

There is no strategy.

There is no creativity.

There is only…

Well… watch our interview on ET NOW with Sonali Krishna.

Julia Izmalkowa – talks from a perspective of a psychologist, strategist and a researcher.

Fergus O’Hare – as a global creative director and former creative director of Facebook comments on strategy, tactics and creativity.

Watch this interview to have some insight on what brands should and should not do and PLEASE COMMENT.

IF YOU AGREE – COMMENT

IF YOU DON’T AGREE – COMMENT

STRAIGHT TALK WITH JULIA IZMALKOWA & FERGUS O'HARE
Have brands turned a deaf ear to consumer emotions? Watch Julia Izmalkowa, Psychologist, Researcher & Founder, Izmałkowa – agencja badawcza specjalizująca się w psychologii kłamstwa & Fergus O'Hare, Global Creative Director, Izmałkowa – agencja badawcza specjalizująca się w psychologii kłamstwa in conversation with Sonali Krishna as they discuss how brands are leveraging the helplessness of consumers during the pandemic and how advertisers are driving brand history to consumers instead of making their presence felt through the pandemic.
Opublikowany przez Brand Equity on ET NOW Niedziela, 26 lipca 2020