F**k trends!
Reading Time: 9 minutesIf Kevin Kelly, the founder of WIRED magazine and one of the most prominent futurists, says THE FUTURE IS UNPREDICTABLE, then I believe him. I don’t believe in trends. In fashion, in technology, in marketing
money money money
Money doesn’t happiness, but…; Dominika Nawrocka – Woman and money – review!
Reading Time: < 1 minuteUsually I don’t read books about finances. I feel like I know enough and what I don’t know – my finance advisor knows (he is not my fiance, so there is no chance that someday
Why I started IZMALKOWA?
Reading Time: 7 minutesI am normally the master of making short stories long. But since being Nominated for Businesswomen of the year is not something that happens to me every day, or even every year, I am going
We all do marketing
Reading Time: 5 minutesCity marketing becomes increasingly popular. There are more and more discussions on this subject. Being the head of IZMAŁKOWA, I was asked many times to comment on such campaigns. And I don’t like TO DO
If you dream about MBA – go to the jungle.
Reading Time: 4 minutesTrekking in a jungle in the middle of Indonesia. For an urban princess like me it’s quite a challenge. At first I didn’t want to do it at all, because I’m not up for stuff
9 reasons why I love Adidas.
Reading Time: 8 minutesI love brands. To me, they are modern art. I have carried out countless studies that massively contribute to the success of many major brands by changing their positioning or promotional strategy.
Why everyone should try flying with Ryanair and United Airlines at least once
Reading Time: 10 minutesLove and hate are very strong words. And I’m a very strong person. I love flying. I love travelling. But I hate some airlines and some airports.
Love – nothing tests it better than crisis
Reading Time: 6 minutesI believe in problems. It’s not that I like them, but I believe in them and appreciate them. Some less than others, but in general I think that often they are gifts.
What other people think about you is not of your business
Reading Time: 2 minutes(Read with a pinch of salt…) – I know completely nothing about what you do, but apparently you achieved a great success. – No way! I just do well what I do. It’s not really
My two obsessions – brands and people. Which will win?
Reading Time: 5 minutesCannes Festival was one of the few moments in my life where I was 80% happy with the presentations shown (for comparison: traditionally it is 0-20%). I don’t know how they do it, but everyone
Discount state of mind, Indonesia
Reading Time: 3 minutesSometimes when traveling I feel like during business meetings in Warsaw. With clients we discuss how to break out with an attribute other than price, because the consumers are most anxious about things being as
Apple and apple – “almost” makes a difference
Reading Time: < 1 minuteThe seller gives me two iPhones, and I, the biggest MacFan… don’t know which one’s which. To which the vendor replies: “of course you don’t know, they come from the same factory… So which one for you?”